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Empower your business with a unique Value Proposition

The Value Props AI playbook & GTM expert community

align Marketing, Sales and Customer Success teams

from Strategy to Execution.


"Building a visionary company requires 1 % vision and 99 % alignment" Jim Collins

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Value Props GTM solutions

Design, Enable, Execute & Improve continuously

Design collaboratively winning GTM strategies. Positioning & Messaging.

Enable teams efficiently with evergreen content & AI role-plays.

Execute sales motions seamlessly across the buyer journey.

Align teams & Improve continuously the Value Proposition.

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When GTM Heroes are no longer enough!

Upgrade from heroic wins to system powered growth …

Symptoms	Impacts	Required change
Over‑reliance on a few Superstars Reps reinvent the wheel instead of reusing proven plays High attrition and longer ramp‑up periods in client‑facing roles	Inconsistent messaging across teams & customer touch-points Training and practice happens on live deals, not before the call Longer sales cycles and shrinking win rates	Standardise how value is designed and sold with an operational GTM system Align the organisation on the customer journey Develop a culture of continuous improvement

Start with Heroes, scale with a System!

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Value Props GTM technologies

Design

Enable

Execute

Improve continuously

One unified GTM Knowledge base to share everything that matters
GTM methodologies to increase productivity

Conversation flows to share best practice
Roleplay with AI to be always ready on D-day

Web presentations for interactive and always up-to-date content
Content sharing & usage tracking to be proactive

AI agents to analyse situations continuously
Feedback management to be fully aware of the realities on the field

Merlin, your Personal AI assistant to help you every day

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Value Props GTM services

Design	Enable	Execute	Improve continuously
Creation of a persona card Creation of a product card Creation of a client presentation Creation of a competitor battle card Creation of a conversational guide for prospecting Creation of a conversational guide for qualification & discovery	Build an account plan Handle objections Qualify an opportunity with MEDDPICC Implement a sales Forecasting system Build a customer success plan	Coaching for Sales Leaders Coaching for account executives / manager Commercial pipeline analysis	Implement the OKR system Structuration of the customer engagement processes Using field feedback to build a product roadmap

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Empower GTM teams with a playbook powered by collective intelligence!

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Book a free diagnostic session on your value proposition
Discover how the Value Props GTM playbook works
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